Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, hairstyle, and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. It is the prevailing styles in behaviour and the newest creations of textile designers.
Trends
- Athleisure – Athleisure is still a popular trend for men. This relaxed style involves wearing athletic clothes that are comfortable, but still fashionable. Examples of athleisure pieces include joggers, hoodies, sneakers, and t-shirts.
- Streetwear – Streetwear is a style that blends traditional fashion with a more urban feel. It usually includes jeans, graphic tees, bombers, and sneakers.
- Tailored Suits – Tailored suits are always a classic look for men. A well-fitted suit can be dressed up or down, depending on the occasion.
- Casual Shirts – Whether it’s a polo, a button-down, or a Henley, a casual shirt is always a great wardrobe staple. This look can be paired with jeans or shorts for a more relaxed look.
- Accessories – Accessories are a great way to add some personality to your look. Try a statement watch, a pair of sunglasses, or a hat to complete your outfit.
Stats
- the global fashion industry is valued at an estimated $3 trillion and is growing at a rate of 5-6% annually
- It is estimated that the apparel market alone is worth over $1.2 trillion, with the United States leading the market at $250 billion.
- The global footwear industry is estimated to be worth $220 billion, and the global luxury market is estimated to be worth $290 billion.
- The fashion industry employs 1.2 million people in the U.S. and over 20 million people worldwide.
- In the U.S., the fashion industry accounts for 4% of the GDP.
- It is estimated that the fashion industry contributes over $2 trillion to the global economy.
- The global online fashion market is estimated to be worth $500 billion, making it one of the fastest-growing industries in the world.
- Online fashion sales are expected to double in the next five years. In the U.S., the average household spends $1,700 on apparel and footwear every year. The average American owns seven pairs of jeans and nine pairs of shoes.
Start-ups
- Rent the Runway: Rent the Runway is a fashion subscription service that allows users to rent designer clothing and accessories for a fraction of the retail price.
- Fashom: Fashom is an online platform that helps connect fashion designers and potential customers, allowing them to easily find and purchase custom-made clothing.
- Voo Store: Voo Store is an online store that specializes in selling unique, handmade items from independent fashion designers.
- ModCloth: ModCloth is a vintage-inspired, online clothing store that offers unique, stylish pieces for all shapes and sizes.
- Threadless: Threadless is an online community of independent artists who design and sell their own clothing and accessories.
Key words
- Fashion
- Tech
- Digital marketing
- Sustainability
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