The events industry is a complex network of various service providers, including event planners, venues, caterers, suppliers, and vendors. It is responsible for the planning, coordination, and execution of various types of events, such as conferences, conventions, exhibitions, seminars, weddings, and festivals. Event planners work with clients to develop a plan for the event, coordinate the necessary vendors, and ensure that the event runs smoothly. Venues provide the space and facilities for the event while caterers provide food and beverage services. Suppliers provide any necessary equipment, such as tables and chairs, while vendors may provide services such as entertainment, photography, and decorations.
Trends
- Virtual and Hybrid Events: The coronavirus pandemic has led to a shift in the event industry towards virtual and hybrid events. These events allow event planners to reach a wider audience, connect with more people, and expand their reach.
- Personalization: Event planners are increasingly focusing on providing personalization for attendees. This can include customizing event experiences, providing tailored content, and offering personalized services.
- Technology: Event planners are leveraging a range of technologies to enhance the event experience. This includes virtual and augmented reality, artificial intelligence, and analytics to provide better insights into the event.
- Social Media: Social media is an important tool for event planners. It can be used to connect with attendees, promote events, and even collect feedback.
- Sustainability: Event planners are focusing on creating more sustainable events. This includes reducing waste and using eco-friendly materials, such as reusable plates and utensils.
Stats
- The event industry is growing rapidly, and is estimated to reach $1 trillion by 2021.
- In 2019, the event industry employed over 4.5 million people in the US.
- The average cost of a corporate event in the US is $13,000.
- the global online event industry was valued at approximately $19.5 billion in 2020 and is projected to reach $37.5 billion by 2025. This is an increase of 92.5% over the five-year period.
- 87% of employers indicated that their corporate retreats were successful in achieving their goals.
Start-ups
- Eventbrite
- Gather
- Bizzabo
- Social Tables
- Aventri
- Picatic
- Event Farm
- Eventgeek
- HelloSponsor
- Ticketbud
Key words
- Tech
- Digital Marketing
- Sustainability
- Events
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